- Location
- Station 2 Tirol Rd,. Brgy. Balabag Boracay Island, Malay, Aklan Philippines
- Project period
- 2025 to present
- Services
- Search AdDisplay AdDiscover AdYoutube Ad
Boracay Haven Resort, part of Club Haven Group of Hotels, worked with OLWC to support its online presence through website development and Google advertising.
Our advertising work connected prospective guests with the resort’s official website, using clear messaging informed by our experience in the hotel industry.
Project Challenges
Travelers comparing accommodation in Boracay, Malay, Aklan need a reason to explore one property further.
The advertising needed to communicate the resort’s appeal within a limited space, make the official website recognizable, and give prospective guests a clear next step.
Project Objectives
Our goal was to bring more attention to Boracay Haven Resort’s official website and encourage visitors to explore its accommodation and direct booking offers.
The advertising also needed to connect naturally with the website experience guests encountered after clicking.
Our Approach
1. Writing With a Hotelier’s Understanding
OLWC’s hotel industry background informed how we approached the copy.
We considered what guests look for when comparing hotels: the accommodation experience, relevant facilities, and the benefits of booking directly.
Those considerations shaped concise headlines and descriptions that gave prospective guests useful reasons to visit the website.
“The copy needed to answer a guest’s first question: why should I explore this hotel?”
2. Adapting the Message Across Google Placements
Our work included Google Search, Display, Discover, and YouTube advertising.
Search copy introduced the official website and direct booking benefits. Visual placements paired resort photography with short messages and booking prompts, adapting the presentation to the available space.
3. Connecting Advertising With the Website
The advertising formed part of OLWC’s wider work with the resort’s website and booking setup.
We considered the journey from seeing the hotel’s name in an ad to exploring the property online, keeping the official website central to that experience.
The Outcome
OLWC’s Google Ads work helped bring additional attention and visitors to Boracay Haven Resort’s website, supported by copy written with an understanding of how guests consider a hotel stay.
The client’s feedback highlighted seeing its brand on Google Ads alongside a fast-loading website. It also emphasized the ease of working with the team, reflecting the wider service behind the advertising.
We’re seeing our brand on Google Ads and are happy with our new, fast-loading website. Working with the team was a breeze. They really know their craft.